More accurate conversion tracking: Using the Google tag sets new cookies on your domain, which will store a unique identifier for a user or the ad click that brought a user to your site.If you use these products, the Google tag makes website implementation easier by providing a unified tagging experience. Faster and easier integration with other Google products: The Google tag is not only used by Google Ads, but also by other Google products such as Google Analytics.If you have the previous conversion tracking tag installed on your website, it will still work however, we recommend that you use the Google tag for more accurate conversion measurement.
When you are ready you can Set up your Google tag. This article explains why you should use the Google tag, and how to implement it properly. These snippets work in unison with the Google tag to track conversions.
You’ll also have to add another piece of code, an event snippet or a phone snippet - depending on the type of conversion you’d like to track, to certain pages on your site. This tag should be installed on every page of your website. When you create a website conversion action in the new Google Ads experience, you’ll see the Google tag instead of the previous conversion tracking tag. To streamline your experience with using website code across Google products, you can use the Google tag to track your Google Ads conversions. The Google tag works in unison with another piece of code, an event snippet or a phone snippet, to track your conversions. With this change, new and existing gtag.js installations will get new capabilities to help you do more, improve data quality, and adopt new features – all without additional code. Note: The global site tag (gtag.js) is now the Google tag.
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